This is a fantastic collaboration that allows our gym partners free access to a large, high-quality audience. Gyms can use this audience to generate more revenue and membership leads for the business.
What it means for fitness operators
The offer is funded by Superdrug/Hussle so gyms will be paid as normal. The offer is only available to a select number of users (meaning that not everyone has access to the benefits). The offers do not include all member perks (i.e. special membership offers, discounts for food & drink, spa days, PT packages, etc.) which gyms can upsell to convert directly
To receive the discount, eligible customers must:
Visit www.hussle.com/superdrug;
Find the gym they wish to attend;
Create an account, and:
Purchase the pass for the gym.
When they arrive at the gym, they may need to open the Superdrug 'VIP Rewards' app with their name displayed as proof that they are eligible for the discount.