Hussle Targets Three Customer Needs
Hussle increases opportunities for physical activity by targeting three very specific customer needs.
To reach more people Hussle is willing to try new things and test new channels. If we continue to present broadly the same message through the same channels, we will only ever reach the same people.
Joint director of the active leisure sector's leading customer insight and business intelligence brand, Leisure-net, Dave Monkhouse has 36 years experience under his belt, specialising in the improvement of the customer experience, change management, and the annual business networking event, active-net.
Dave shared his thoughts on the sector's recovery prospects with Hussle.
Post Covid customers are more aware of direct debits leaving their accounts now, and also wanting more flexibility in what they do decide to pay out for.
Previously, very few people drove past a gym or pool to get to another one for the experience it offered; they usually chose one location. Now that will have changed and people will differentiate through the experience.
They may pick multiple locations for different experiences and be happy to pay a premium to choose when, where, and how they use a gym. For instance swimming at the leisure centre on a Monday, Spin studio Tuesday, lifting weights Friday, and boot camp in the park on Saturday.
This is where I believe Hussle comes into play as it enables customers to try out different experiences and activities before potentially joining
You can read more about it here.