Hussle has opened its books to an independent data consultant (Fusion Analytics) in order to address three key questions using simple data and without subjective commentary.
These questions relate to:
- "Substitution" of members
- "Intervention" with potential customers
- "Incrementality" which grows the overall fitness industry
These questions form the basis of a new White Paper which was released in February 2020. Hussle can provide a copy of this white paper document on request.
Findings showed that