The Monthly+ pass is a rolling pass that will give customers access to their chosen club, and also to any other venue on our website which has a Monthly+ pass for the same price or less (for example, if they choose a gym that costs £50 per month, they will have access to that gym as well as other gyms on Hussle that cost up to £50). If they click on the selected gym's Monthly+ Pass, it will show them a list of the venues they can also access.
Customers receive an 8 digit code which is the same code they use throughout the time they have the pass and it doesn't matter which venue they use it for. This is obviously different compared to a Day Pass as that is a one-time use passcode for one site.
Highlights
1. The Monthly+ pass caters to customers seeking to access various venues regularly. Individuals in a hybrid working setup, balancing days between home and the office, show significant interest in this pass type, along with people who frequently travel for work. For gyms, this means an opportunity to attract new customers who may have previously been beyond their reach due to the unique needs of this customer segment.
Gym A Gym B Gym C Gym D
2. This pass provides a steady stream of revenue from B2B customers such as employees and insurance policy holders - it is the best performing product for fitness operators.
3. This pass is priced above your rolling membership rate
In the last few years, people's expectations have shifted. People are more interested in convenience and flexibility than ever before. Companies are increasingly focused on providing fitness benefits to their employees to improve job satisfaction, address health needs, and promote both physical and mental wellbeing. Fitness operators will need to adapt or find alternative ways to fulfil growing demand and attract customers who do not require a typical gym membership.
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