What is the Membership Conversion Service (MCS)?

Background

The past 2 years has been incredibly tough for the fitness sector. However, we know that health and wellbeing will play an essential part in fighting the pandemic. We want to support our partners as much as we can in bouncing back.

From speaking to partner operators through a series of roundtables at the start of the pandemic, we knew that membership numbers were down, and generally, there are fewer marketing resources and budgets available. To help overcome this, we launched a new service.

The Membership Conversion Service (MCS) is a risk-free and low cost way to improve conversion rates, grow your membership base, and increase revenue.

Hussle has continuously increased direct membership organically for our gym partners. Between October 2019 and April 2021, we’ve turned 30,000 try-before-you-buy customers into direct club members - and that is with all the lockdowns we've had! On average, 21% of customers go on to become members of gyms they visit via Hussle. With the launch of a formal membership conversion service, the number of members joining directly will increase.

How does it work?

• Hussle's marketing drives customers to your page and the different products are visible on the club's profile.
• Customers are also screened for their fitness goals via our onsite Pass Builder and customers can be upsold a direct club membership.
• Based on their subsequent usage Hussle can also use CRM to ensure customers have the gym access they need, including a direct club membership
• We present the club's no-contract membership option to the customer. We price match as standard.
• We send you the customer's information as a new joiner and you would need to follow the same internal process you have for a new direct member.
• We collect payments and pay you directly each month until the member cancels
• A recent test showed that 31% of users wanted to purchase a direct membership via Hussle. You can read more about that here.
• For one of our partner groups, members via Hussle make up 20% of the monthly member acquisition.

If you would like to increase your membership base via Hussle and add a direct membership option on your Hussle page, please contact us on helpdesk@hussle.com for more details.