Hussle...
...is a community of gyms and health clubs. A platform that brings lots of fitness facilities together and connects them with people who are looking for extra flexibility and access to multiple fitness clubs across the UK to fit their lifestyle. We help clubs be competitive within a customer segment they are currently unable to win (customers who do not need a traditional gym membership).
Hussle is also a fitness marketplace that provides the following benefits to fitness operators:
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Increased Exposure
- Gives fitness operators access to new customers segments through B2B partnerships. It is free to list the club on the platform and all marketing activities are funded by Hussle and/or the B2B partner.
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Lead Generation
- A cost-effective source of new membership leads for local sales teams to convert in club.
(26% of DP customers and 9% of Monthly+ customers convert on average – 21% blended)
- A cost-effective source of new membership leads for local sales teams to convert in club.
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Incremental Revenue
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Additional income from B2B customers such as employees and insurance policy holders. They often require various workout locations, such as one near the workplace and another near home. While only 15% of the UK population joins a gym; we reach 28%
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Hussle was acquired by EGYM in 2024
The business was acquired by EGYM Wellpass with exciting growth ambitions within the booming European fitness market. EGYM is the global leader in fitness technology and corporate health innovation, providing fitness and healthcare facilities worldwide with smart training solutions. Some of you may already have advanced and innovative EGYM equipment in your gyms.
With far greater resources now at our disposal, our plans to increase our reach with corporate and other B2B businesses across the UK will be accelerated. Therefore, providing partner venues with even more high quality customers and incremental revenue. We’ll also strive to offer greater value to our members and gyms, by increasing the distribution of the advanced products that EGYM have to offer.
Commenting on the news of the acquisition, Jamie Ward, Hussle’s CEO said:
“From the moment I met Philipp (CEO at EGYM) and his team, I knew that EGYM’s proposition was game changing. As I got to understand EGYM’s products better and listened to their vision, I realised I was looking at the future and I wanted Hussle to be a part of it. We started Hussle back in 2011 to make fitness easily available to everyone. Our vision has always relied on a super strong fitness industry and the EGYM team shares that core belief. We’re delighted to help evolve EGYM’s vision into reality. We’re just getting started – there will be huge things to come.”